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Services Marketing, Global Edition
Language
English
English
Book
Paperback
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic...
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Libristo code: 01264881
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For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
About the book
Full name
Services Marketing, Global Edition
Author
Christopher Lovelock
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
648
EAN
9780273756064
ISBN
0273756060
Libristo code
01264881
Publishers
PEARSON Education Limited
Weight
1418
Dimensions
214 x 275 x 24
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