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Service Leadership

Language EnglishEnglish
Book Paperback
Book Service Leadership Svafa Gronfeldt
Libristo code: 04784944
Publishers SAGE Publications Inc, December 2005
Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a... Full description
? points 567 b
239.66 € včetně DPH
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Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. The book integrates the use of applications and measurements and incorporates extensive cases and interviews from executives at large multinational corporations, representing various countries and cultures.

About the book

Full name Service Leadership
Author Svafa Gronfeldt, Judith Banks Strother
Language English
Binding Book - Paperback
Date of issue 2005
Number of pages 336
EAN 9781412913751
ISBN 1412913756
Libristo code 04784944
Publishers SAGE Publications Inc
Weight 596
Dimensions 253 x 177 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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