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Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.
Language
English
English
Book
Paperback
Cost, service, functionality - good sales people know the value propositions that speak to frontline...
Full description
Libristo code: 06505472
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56 b
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Cost, service, functionality - good sales people know the value propositions that speak to frontline managers. This book shows how to simultaneously sell the technical and financial fit of any product or service - a strategy used by Google, Apple, Cisco WebEx, and other powerhouses.
About the book
Full name
Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.
Author
William "Skip" Miller
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
256
EAN
9780814434833
ISBN
9780814434833
Libristo code
06505472
Publishers
HarperCollins
Weight
302
Dimensions
156 x 230 x 17
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