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Search Marketing Strategies

Language EnglishEnglish
Book Paperback
Book Search Marketing Strategies James Colborn
Libristo code: 06721308
Publishers Taylor & Francis Ltd, October 2005
Focuses on how to make the most from the search engine industry. Concentrating on the strategic elem... Full description
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Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.

About the book

Full name Search Marketing Strategies
Author James Colborn
Language English
Binding Book - Paperback
Date of issue 2005
Number of pages 234
EAN 9780750666183
ISBN 9780750666183
Libristo code 06721308
Weight 430
Dimensions 159 x 234 x 24
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