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Routledge Handbook of Sports Sponsorship

Language EnglishEnglish
Book Paperback
Book Routledge Handbook of Sports Sponsorship Alain Ferrand
Libristo code: 04071369
Publishers Taylor & Francis Ltd, November 2006
Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industr... Full description
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Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

About the book

Full name Routledge Handbook of Sports Sponsorship
Author Alain Ferrand
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 278
EAN 9780415401111
ISBN 0415401119
Libristo code 04071369
Publishers Taylor & Francis Ltd
Weight 524
Dimensions 176 x 246 x 19
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