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Routledge Companion to the Future of Marketing

Language EnglishEnglish
Book Hardback
Book Routledge Companion to the Future of Marketing Luiz Moutinho
Libristo code: 06720169
Publishers Taylor & Francis Ltd, December 2013
Marketing has changed substantially in the last few years. With more and more research conducted in... Full description
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Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world

About the book

Full name Routledge Companion to the Future of Marketing
Author Luiz Moutinho, Enrique Bigne, Ajay K. Manrai
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 474
EAN 9780415625920
ISBN 9780415625920
Libristo code 06720169
Publishers Taylor & Francis Ltd
Weight 1034
Dimensions 179 x 253 x 33

Categories

Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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