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Routledge Companion to Ethnic Marketing

Language EnglishEnglish
Book Hardback
Book Routledge Companion to Ethnic Marketing AHMAD JAMAL
Libristo code: 03012081
Publishers Taylor & Francis Ltd, June 2015
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from et... Full description
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The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketings thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to materialism, acculturation and targeting. The result is a solid framework and a comprehensive reference point for consumer researchers, students and practitioners.

About the book

Full name Routledge Companion to Ethnic Marketing
Author AHMAD JAMAL
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 362
EAN 9780415643634
ISBN 9780415643634
Libristo code 03012081
Publishers Taylor & Francis Ltd
Weight 832
Dimensions 253 x 183 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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