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Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Language
English
English
Book
Hardback
Provides emerging research exploring the theoretical and practical aspects of the power of words and...
Full description
Libristo code: 19752426
?
623 b
623 b
263.42
€
včetně DPH
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Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.
About the book
Full name
Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Author
Manuela Epure, Lorena Clara Mihaes
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
333
EAN
9781522557784
ISBN
9781522557784
Libristo code
19752426
Publishers
IGI Global
Weight
1146
Dimensions
289 x 225 x 29
