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Revolution in Marketing: Market Driving Changes

Language EnglishEnglish
Book Hardback
Book Revolution in Marketing: Market Driving Changes Harlan E. Spotts
Libristo code: 05328260
Publishers Springer International Publishing AG, October 2014
Founded in 1972, the Academy of Marketing Science is an international organization dedicated to prom... Full description
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Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.§§This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes .§

About the book

Full name Revolution in Marketing: Market Driving Changes
Author Harlan E. Spotts
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 274
EAN 9783319117607
ISBN 3319117602
Libristo code 05328260
Publishers Springer International Publishing AG
Weight 9357
Dimensions 210 x 279 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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