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Revenue Management
Language
English
English
Book
Hardback
In times of economic down turn you need to know how much your customers will pay for a product and a...
Full description
Libristo code: 04552894
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374 b
374 b
158.31
€
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Paperback
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In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries
About the book
Full name
Revenue Management
Author
I. Yeoman, U. McMahon-Beattie
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
273
EAN
9780230241411
ISBN
0230241417
Libristo code
04552894
Publishers
PALGRAVE MACMILLAN
Weight
506
Dimensions
139 x 224 x 22
