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Revenue Management and Pricing
Language
English
English
Book
Paperback
Companies that are better at fulfilling customer needs make better returns. In the current state of...
Full description
Libristo code: 05095773
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212 b
212 b
89.58
€
včetně DPH
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Delivery to Austria
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Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
About the book
Full name
Revenue Management and Pricing
Author
Una McMahon-Beattie, Ian Yeoman
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
232
EAN
9781844800629
ISBN
1844800628
Libristo code
05095773
Publishers
Cengage Learning EMEA
Weight
466
Dimensions
187 x 242 x 13
