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Rethinking Prestige Branding

Language EnglishEnglish
Book Paperback
Book Rethinking Prestige Branding Wolfgang Schaefer
Libristo code: 05249660
Publishers Kogan Page Ltd, May 2015
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful...
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31.46 €
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What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them.

About the book

Full name Rethinking Prestige Branding
Author Wolfgang Schaefer, J. P. Kuehlwein
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 272
EAN 9780749470036
ISBN 0749470038
Libristo code 05249660
Publishers Kogan Page Ltd
Weight 434
Dimensions 233 x 158 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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