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Retail Marketing and Branding - A Definitive Guide to Maximizing ROI 2e

Language EnglishEnglish
Book Hardback
Book Retail Marketing and Branding - A Definitive Guide to Maximizing ROI 2e Dennis Spillecke
Libristo code: 01239883
Publishers John Wiley & Sons Inc, December 2012
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketi... Full description
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.§The second edition of Retail Marketing and Branding includes the following updates:§New and updated case examples§Updated figures and examples throughout§New interviewers with recent experiences§Additional chapters

About the book

Full name Retail Marketing and Branding - A Definitive Guide to Maximizing ROI 2e
Author Dennis Spillecke
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 396
EAN 9781118489529
ISBN 1118489527
Libristo code 01239883
Publishers John Wiley & Sons Inc
Weight 712
Dimensions 160 x 231 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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