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Relationship Marketing Strategies in Banking Sector

Language EnglishEnglish
Book Paperback
Book Relationship Marketing Strategies in Banking Sector Jaskaran Singh Dhillon
Libristo code: 06919200
Publishers LAP Lambert Academic Publishing, November 2011
The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be h... Full description
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The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding the importance of service quality,satisfaction,trust,commitment and loyalty.Book will help in effecient and effective development of RM for adademicians, professional/practitioners,researchers,students and policymakers.

About the book

Full name Relationship Marketing Strategies in Banking Sector
Author Jaskaran Singh Dhillon
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 392
EAN 9783659246593
Libristo code 06919200
Publishers LAP Lambert Academic Publishing
Weight 602
Dimensions 150 x 220 x 24
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