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Reklama vchera, segodnya, zavtra

Language RussianRussian
Book Paperback
Book Reklama vchera, segodnya, zavtra Yakov Lensu
Libristo code: 09255887
Publishers LAP Lambert Academic Publishing, March 2015
V knige rassmatrivaetsya reklama kak vid iskusstva i sredstvo marketinga. Proslezhivajutsya osnovnye... Full description
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V knige rassmatrivaetsya reklama kak vid iskusstva i sredstvo marketinga. Proslezhivajutsya osnovnye jetapy razvitiya reklamnogo dela, nachinaya s drevnejshih vremen. Rassmatrivaetsya reklama v period promyshlennoj revoljucii XVIII - XIX vekov, reklama konca XIX - nachala HH veka, sovetskaya reklama 1920-h godov, zarubezhnaya reklama mezhdu dvumya mirovymi vojnami, sovetskaya reklama 1930-h, 1940-h - 1950-h, 1960-h - 1980-h godov, zapadnaya reklama vtoroj poloviny HH veka, postsovetskij period razvitiya reklamy v Respublike Belarus'. Analizirujutsya sovremennye sredstva rasprostraneniya reklamy, osobennosti postroeniya obraza vospriyatiya v reklame. Otdel'no rassmatrivajutsya osobennosti telereklamy. Opredelyajutsya perspektivy razvitiya reklamy v blizhajshem budushhem.

About the book

Full name Reklama vchera, segodnya, zavtra
Author Yakov Lensu
Language Russian
Binding Book - Paperback
Date of issue 2015
Number of pages 128
EAN 9783659397998
Libristo code 09255887
Publishers LAP Lambert Academic Publishing
Weight 207
Dimensions 150 x 220 x 8
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