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V monografii rassmotreny teoreticheskie podhody k issledovaniju loyal'nosti personala, ponyatie i harakteristiki loyal'nosti personala, a takzhe formirovanie loyal'nosti personala sovremennoj organizacii. Proveden obzor sushhestvujushhih programm loyal'nosti personala. Razrabotana programma povysheniya loyal'nosti personala proizvodstvennogo predpriyatiya, i predstavlena social'naya i jekonomicheskaya jeffektivnost' dannoj programmy.