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Psychology of Design

Language EnglishEnglish
Book Paperback
Book Psychology of Design Rajeev Batra
Libristo code: 09271195
Publishers Taylor & Francis Ltd, August 2015
Design plays an increasingly larger role today in creating consumer desire for products and liking f... Full description
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary,

About the book

Full name Psychology of Design
Author Rajeev Batra
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 354
EAN 9780765647603
ISBN 0765647605
Libristo code 09271195
Publishers Taylor & Francis Ltd
Weight 512
Dimensions 227 x 155 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
The Arts > Industrial / commercial art & design > Product design
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