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Promotional Strategies and New Service Opportunities in Emerging Economies

Language EnglishEnglish
Book Hardback
Book Promotional Strategies and New Service Opportunities in Emerging Economies Vipin Nadda
Libristo code: 15771420
Publishers IGI Global, May 2017
Examines the field of service marketing and promotions, service innovations, and branding in develop... Full description
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238.05 € včetně DPH
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Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.

About the book

Full name Promotional Strategies and New Service Opportunities in Emerging Economies
Author Vipin Nadda, Sumesh Dadwal, Roya Rahimi
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 300
EAN 9781522522065
ISBN 1522522069
Libristo code 15771420
Publishers IGI Global
Weight 998
Dimensions 152 x 229 x 25

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Development studies
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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