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Profit Maximization Through Customer Relationship Marketing
Language
English
English
Book
Paperback
Takes the various elements of customer centric marketing and brings them together using the research...
Full description
Libristo code: 06748023
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202 b
202 b
85.52
€
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Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.
About the book
Full name
Profit Maximization Through Customer Relationship Marketing
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
132
EAN
9780789038036
ISBN
9780789038036
Libristo code
06748023
Publishers
Taylor & Francis Inc
Weight
270
Dimensions
150 x 211 x 10
