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Profit Is a Wonderful Word

Language EnglishEnglish
Book Paperback
Book Profit Is a Wonderful Word Sven Rosenhauer
Libristo code: 05285217
Publishers Examicus Publishing, June 2012
Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate... Full description
? points 46 b
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Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, University of the West of England, Bristol, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA?s strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.

About the book

Full name Profit Is a Wonderful Word
Author Sven Rosenhauer
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 24
EAN 9783656997016
ISBN 3656997012
Libristo code 05285217
Publishers Examicus Publishing
Weight 68
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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