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This is a fully visual book with over thousand product sketches organised in chapters covering the main product categories that designers design for, like electronic devises, household appliances, furniture, garments, accessories etc. Every chapter starts with numerous quick basic sketches, showing the different basic shapes of the products, from different angles. Then follows sketches with more details, colour, shades and larger variations. Each chapter finishes with larger computer made renderings in colour. So truly: from rough to refined. A wonderful inspirational book for every one who wants to improve his sketching abilities. Andres Parada works as industrial designer at Gravitytank in Chicago.