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Product Planning Essentials

Language EnglishEnglish
Book Hardback
Book Product Planning Essentials Kenneth B. Kahn
Libristo code: 04684154
Publishers SAGE Publications Inc, November 2000
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu... Full description
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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

About the book

Full name Product Planning Essentials
Author Kenneth B. Kahn
Language English
Binding Book - Hardback
Date of issue 2000
Number of pages 264
EAN 9780761919988
ISBN 0761919988
Libristo code 04684154
Publishers SAGE Publications Inc
Weight 472
Dimensions 152 x 228 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Project management
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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