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Principles of Marketing Engineering

Language EnglishEnglish
Book Paperback
Book Principles of Marketing Engineering Gary L Lilien
Libristo code: 01338236
Publishers Decisionpro, Inc., July 2012
The 21st century business environment demands more analysis and rigor in marketing decision making.... Full description
? points 117 b
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The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the market

About the book

Full name Principles of Marketing Engineering
Author Gary L Lilien
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 288
EAN 9780985764807
ISBN 0985764805
Libristo code 01338236
Publishers Decisionpro, Inc.
Weight 657
Dimensions 180 x 255 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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