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Predictive Analytics for Marketers

Language EnglishEnglish
Book Paperback
Book Predictive Analytics for Marketers Barry Leventhal
Libristo code: 16297188
Publishers Kogan Page Ltd, February 2018
Understand how to apply predictive analytics to better manage a company and its resources more effec...
? points 101 b
42.81 € včetně DPH
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Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

About the book

Full name Predictive Analytics for Marketers
Author Barry Leventhal
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 272
EAN 9780749479930
ISBN 0749479930
Libristo code 16297188
Publishers Kogan Page Ltd
Weight 430
Dimensions 235 x 158 x 20

Categories

Reference, Information & Interdisciplinary subjects > Research & information: general > Data analysis: general
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Databases > Data mining
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