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Predatory Thinking

Language EnglishEnglish
Book Paperback
Book Predatory Thinking Dave Trott
Libristo code: 05078426
Publishers Pan Macmillan, November 2014
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in or... Full description
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LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

About the book

Full name Predatory Thinking
Author Dave Trott
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 272
EAN 9781447285342
ISBN 1447285344
Libristo code 05078426
Publishers Pan Macmillan
Weight 188
Dimensions 138 x 197 x 21
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