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Political Marketing in the United States

Language EnglishEnglish
Book Paperback
Book Political Marketing in the United States Jennifer Lees-Marshment & Brian Conley
Libristo code: 02380600
Publishers Taylor & Francis Ltd, August 2014
Political Marketing in the United States explores how politicians and parties utilize marketing conc... Full description
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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections a

About the book

Full name Political Marketing in the United States
Author Jennifer Lees-Marshment & Brian Conley
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 312
EAN 9780415632867
ISBN 0415632862
Libristo code 02380600
Publishers Taylor & Francis Ltd
Weight 486
Dimensions 229 x 154 x 19

Categories

Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Society & Social Sciences > Politics & government > Political structure & processes
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
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