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Pervasive Advertising

Language EnglishEnglish
Book Paperback
Book Pervasive Advertising Jörg Müller
Libristo code: 02558757
Publishers Springer London Ltd, November 2013
Examining the future of advertising from the perspective of pervasive computing, this book envisions... Full description
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146.64 € včetně DPH
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Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.§

About the book

Full name Pervasive Advertising
Author Jörg Müller, Florian Alt, Daniel Michelis
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 366
EAN 9781447126799
ISBN 1447126793
Libristo code 02558757
Publishers Springer London Ltd
Weight 575
Dimensions 155 x 20 x 21

Categories

Computing & Information Technology > Computer science > Human–computer interaction > User interface design & usability
Computing & Information Technology > Applied computing > Computer applications in the social & behavioural sciences
Computing & Information Technology > Graphical & digital media applications
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