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Persuasive Communication
Language
English
English
Book
Paperback
This edition offers a comprehensive introduction to decision-making and persuasion in a business con...
Full description
Libristo code: 02987325
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294 b
294 b
124.27
€
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This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences ' from analysts to CEOs ' to help students better understand why audiences make the decisions they make and how to influence them.
About the book
Full name
Persuasive Communication
Author
Richard Young
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
464
EAN
9781138920378
ISBN
1138920371
Libristo code
02987325
Publishers
Taylor & Francis Ltd
Weight
918
Dimensions
305 x 182 x 30
