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People and Products

Language EnglishEnglish
Book Hardback
Book People and Products Allan J. Kimmel
Libristo code: 09111642
Publishers Taylor & Francis Ltd, March 2015
By examining the interface between consumer behavior and new product development, People and Product... Full description
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148.67 € včetně DPH
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By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determ

About the book

Full name People and Products
Author Allan J. Kimmel
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 312
EAN 9781138812246
ISBN 9781138812246
Libristo code 09111642
Publishers Taylor & Francis Ltd
Weight 584
Dimensions 158 x 238 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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