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Paratexts in the mass media communication
Language
English
English
Book
Paperback
"The receiver wants to get all the novel in three minutes" - as Ryszard Kapuscinski wrote. The book...
Full description
Libristo code: 02954861
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58 b
58 b
24.40
€
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Paperback
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"The receiver wants to get all the novel in three minutes" - as Ryszard Kapuscinski wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.
About the book
Full name
Paratexts in the mass media communication
Author
Iwona Loewe
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
80
EAN
9783659819292
Libristo code
02954861
Publishers
LAP Lambert Academic Publishing
Weight
123
Dimensions
150 x 220 x 4
