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Packaging the Presidency

Language EnglishEnglish
Book Paperback
Book Packaging the Presidency Kathleen Hall Jamieson
Libristo code: 04513358
Publishers Oxford University Press Inc, September 1996
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential camp...
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Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

About the book

Full name Packaging the Presidency
Author Kathleen Hall Jamieson
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 604
EAN 9780195089424
ISBN 0195089421
Libristo code 04513358
Publishers Oxford University Press Inc
Weight 453
Dimensions 135 x 204 x 30

Categories

Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
History & Archaeology > History > History of the Americas
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999
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