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Optimizing Millennial Consumer Engagement With Mood Analysis
Language
English
English
Book
Hardback
Explores how companies ensure brand sustainability through influencing the minds and moods of consum...
Full description
Libristo code: 19389761
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653 b
653 b
276.27
€
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Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
About the book
Full name
Optimizing Millennial Consumer Engagement With Mood Analysis
Author
Sabyasachi Dasgupta, Priya Grover
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
325
EAN
9781522556909
ISBN
9781522556909
Libristo code
19389761
Publishers
IGI Global
Weight
874
Dimensions
178 x 254 x 25
