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Dannaya monografiya predstavlyaet soboy strukturno-semanticheskoe issledovanie, posvyashchyennoe analizu funktsionirovaniya modeley substantivnykh opredelitel'nykh kompozitov v yazyke nemetskoy reklamy.Monografiya orientirovana na spetsialistov, interesuyushchikhsya problemami obshchego yazykoznaniya, teorii perevoda, leksikologii, lingvistiki teksta prepodavateley, aspirantov, studentov. Monografiya mozhet byt' ispol'zovana pri napisanii nauchnykh rabot v ukazannykh oblastyakh.