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On Becoming a Consumer

Language EnglishEnglish
Book Hardback
Book On Becoming a Consumer James U. McNeal
Libristo code: 06710395
Publishers Taylor & Francis Ltd, January 2007
Demonstrates how consumer development is intertwined with cognitive and motor development; each of t... Full description
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Demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. This book shows consumer behavior being responsible for body and mind development is new thinking. It focuses on the 'process' of how young children become consumers.

About the book

Full name On Becoming a Consumer
Author James U. McNeal
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 428
EAN 9780750683357
ISBN 9780750683357
Libristo code 06710395
Publishers Taylor & Francis Ltd
Weight 828
Dimensions 161 x 232 x 31

Categories

Society & Social Sciences > Society & culture: general > Social groups > Age groups & generations > Age groups: children
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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