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Omni-Channel Retailing

Language EnglishEnglish
Book Paperback
Book Omni-Channel Retailing
Libristo code: 37009780
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2021
Amelie Winters investigates omni-channel strategies in retail and provides new insights and importan... Full description
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Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

About the book

Full name Omni-Channel Retailing
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 306
EAN 9783658347062
ISBN 3658347066
Libristo code 37009780
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 435
Dimensions 148 x 210 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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