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Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Language EnglishEnglish
Book Hardback
Book Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Timothy R. Pearson
Libristo code: 04369755
Publishers McGraw-Hill Education - Europe, May 2011
An action plan for moving any organization into the data-driven, modern age of marketing; explains h...
? points 74 b
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An action plan for moving any organization into the data-driven, modern age of marketing; explains how to use hard data and metrics to measure marketing ROI

About the book

Full name Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
Author Timothy R. Pearson
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 256
EAN 9780071762557
ISBN 0071762558
Libristo code 04369755
Publishers McGraw-Hill Education - Europe
Weight 516
Dimensions 160 x 236 x 22

Categories

Economics, Finance, Business & Management > Business & Management
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