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The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey. 384 pp. $75,000 national marketing. Print ads. 5-city author tour. 25,000 print.