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Neuromarketing

Language EnglishEnglish
Book Paperback
Book Neuromarketing Leon Zurawicki
Libristo code: 14494943
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2016
Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of... Full description
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Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.

About the book

Full name Neuromarketing
Author Leon Zurawicki
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 273
EAN 9783662501870
ISBN 9783662501870
Libristo code 14494943
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 452
Dimensions 311 x 859 x 23

Categories

Mathematics & Science > Biology, life sciences > Life sciences: general issues > Neurosciences
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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