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Neuromarketing

Language GermanGerman
Book Paperback
Book Neuromarketing Gerhard Raab
Libristo code: 02130240
Publishers Springer Gabler, September 2013
Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch jung... Full description
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Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinärer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse für das Marketing zu generieren.

About the book

Full name Neuromarketing
Author Gerhard Raab, Oliver Gernsheimer, Maik Schindler
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 349
EAN 9783834925725
ISBN 3834925721
Libristo code 02130240
Publishers Springer Gabler
Weight 485
Dimensions 148 x 210 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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