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Neurobranding: Strategies for shaping consumer behavior
Language
English
English
Book
Paperback
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, bu...
Full description
Libristo code: 19712783
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54 b
54 b
22.79
€
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Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disru
About the book
Full name
Neurobranding: Strategies for shaping consumer behavior
Author
Dr Peter Steidl
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
248
EAN
9781717146199
ISBN
1717146198
Libristo code
19712783
Publishers
Createspace Independent Publishing Platform
Weight
249
Dimensions
127 x 203 x 13
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