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Myths of Marketing

Language EnglishEnglish
Book Paperback
Book Myths of Marketing Grant Leboff
Libristo code: 19773266
Publishers Kogan Page Ltd, January 2020
Provides a thought-provoking and readable overview of some of the most pervasive myths in the market...
? points 58 b
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Provides a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, giving readers well-researched and practical insights to improve their own marketing practices.

About the book

Full name Myths of Marketing
Author Grant Leboff
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 224
EAN 9780749483913
ISBN 0749483911
Libristo code 19773266
Publishers Kogan Page Ltd
Weight 388
Dimensions 163 x 236 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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