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Multisensuales Marketing

Language GermanGerman
Book Paperback
Book Multisensuales Marketing K Zirkel
Libristo code: 09490565
Publishers Gbi-Genios Verlag, July 2015
Studien haben gezeigt: Die Markenbindung der Verbraucher ist um so stärker, je mehr Sinne die Werbun... Full description
? points 25 b
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Studien haben gezeigt: Die Markenbindung der Verbraucher ist um so stärker, je mehr Sinne die Werbung anspricht. Häufig unterschätzt wird das Duftmarketing - dabei bleiben Düfte nach Untersuchungen von Hirnforschern viel stärker in Erinnerung als ein Slogan. Kritiker werfen Werbungtreibenden jedoch Manipulation vor und warnen vor den gesundheitlichen Gefahren des Duftmarketing.

About the book

Full name Multisensuales Marketing
Author K Zirkel
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936361
ISBN 3737936366
Libristo code 09490565
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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