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Models for Innovation Diffusion

Language EnglishEnglish
Book Paperback
Book Models for Innovation Diffusion Vijay Mahajan
Libristo code: 04713632
Publishers SAGE Publications Inc, May 1985
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines... Full description
? points 126 b
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Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

About the book

Full name Models for Innovation Diffusion
Author Vijay Mahajan, Robert A. Peterson
Language English
Binding Book - Paperback
Date of issue 1985
Number of pages 88
EAN 9780803921368
ISBN 0803921365
Libristo code 04713632
Publishers SAGE Publications Inc
Weight 144
Dimensions 142 x 216 x 6

Categories

Society & Social Sciences > Society & culture: general > Social groups
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