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_This book makes a highly innovative contribution to overcoming the stigma and discrimination associated with mental illness. The scene is set by the presentation of different fundamental perspectives on the problem of stigma and discrimination by researchers, consumers, families, and human rights experts. Current knowledge and practice in the "fight" against stigma are then described, with information on the programs adopted across the world and their utility, feasibility, and effectiveness. The core of the volume comprises descriptions of new approaches designed to conquer stigma and discrimination and accounts of the current contributions of international agencies, such as the World Health Organization. In the closing part of the book, the editors - all very well-known experts in the field - summarize the evidence-based steps now needed to bring to a lasting end the long and burdensome story of mental illness stigma and discrimination.