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Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts

Language EnglishEnglish
Book Paperback
Book Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts Scott C. Stevenson
Libristo code: 04952180
Publishers John Wiley & Sons Inc, July 2013
Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and profess... Full description
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Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

About the book

Full name Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts
Author Scott C. Stevenson
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 52
EAN 9781118693001
ISBN 1118693000
Libristo code 04952180
Publishers John Wiley & Sons Inc
Weight 116
Dimensions 215 x 276 x 5

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Non-profitmaking organizations
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