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Media Promotion & Marketing for Broadcasting, Cable & the Internet

Name: Media Promotion & Marketing for Broadcasting, Cable & the Internet
Brand: Taylor & Francis Ltd
SKU: 06753540
Price: 77.7 EUR
Availability: InStock

Susan Tyler Eastman

Language

English

Book Paperback

Libristo code: 06753540

Publishers Taylor & Francis Ltd, January 2006

Takes a look at the media industry and the strategies for media promotion and marketing. This book e... Full description

Libristo code: 06753540

184 b

77.70 € včetně DPH

In stock at our supplier Shipping in 9-12 days

Delivery to Austria

30-day return policy

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Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more.