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Media Management
Language
English
English
Book
Paperback
As the media converges with the telecommunication industry leveraging content becomes key for both f...
Full description
Libristo code: 01652973
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289 b
289 b
122.23
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Paperback
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
About the book
Full name
Media Management
Author
Andrej Vizjak, Max Josef Ringlstetter
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
186
EAN
9783642078866
ISBN
3642078869
Libristo code
01652973
Weight
308
Dimensions
155 x 235 x 10
