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Mastering Fashion Marketing

Language EnglishEnglish
Book Paperback
Book Mastering Fashion Marketing T Jackson
Libristo code: 04195783
Publishers Bloomsbury Publishing, December 2008
This is the first book that combines contemporary marketing theory with analysis of operational mark... Full description
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This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

About the book

Full name Mastering Fashion Marketing
Author T Jackson
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 240
EAN 9781403919021
ISBN 140391902X
Libristo code 04195783
Publishers Bloomsbury Publishing
Weight 624
Dimensions 151 x 228 x 22

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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