Mass Media and Free Trade

As United States television programs, movies, music, and other cultural products make their way around the globe, a vigorous debate over 'cultural imperialism' is growing in many countries. This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada. After an overview of free trade and the cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors. This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries. Emile G. McAnany is Ben F. Love Regents Professor of Communication at the University of Texas at Austin. Kenton T. Wilkinson is Assistant Professor, Departamento de Comunicacion, Instituto Tecnologico y de Estudios Superiores, Monterrey, Mexico.