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Mystery Shopping

Language GermanGerman
Book Paperback
Book Mystery Shopping Prof. Dr. Michael Lingenfelder
Libristo code: 03621949
Publishers Deutscher Universitätsverlag, September 2007
Karsten Schmidt erarbeitet einen Voraussetzungskatalog für den erfolgreichen Einsatz der Mystery Sho... Full description
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Karsten Schmidt erarbeitet einen Voraussetzungskatalog für den erfolgreichen Einsatz der Mystery Shopping-Methodik zur Evaluation der Dienstleistungsqualität. Die gewonnenen Erkenntnisse münden in der Ableitung konkreter Gestaltungsempfehlungen für die Marktforschungspraxis sowie in Anknüpfungspunkten für die weitere wissenschaftliche Forschung.

About the book

Full name Mystery Shopping
Author Prof. Dr. Michael Lingenfelder, Karsten Schmidt
Language German
Binding Book - Paperback
Date of issue 2007
Number of pages 238
EAN 9783835009189
ISBN 3835009184
Libristo code 03621949
Publishers Deutscher Universitätsverlag
Weight 313
Dimensions 148 x 210 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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